How we work
What we do before it goes on air
The whole show is other people's numbers. These are the rules we hold ourselves to when we repeat them.
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Every figure carries its source and its date
If a number is on screen, the slide says where it came from and when it was published. An SEO statistic from eighteen months ago is a different claim from one published last week, and you should be able to tell which you're looking at without asking.
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We go to the filing, not the headline
Where a primary source exists, whether an SEC filing, a research paper or the original post, we read that rather than the coverage of it. Episode one opened on a headline that said Google had made a loss. The filing said its cash flow had gone negative while profit rose. Those are not the same thing, and only one of them is true.
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A claim that doesn't survive checking stays in the show
We don't quietly drop it. It goes up struck through, next to what actually happened. Watching a claim get taken apart is more useful than never hearing it, and it's the part of the episode people tend to remember.
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Vendor numbers get flagged as vendor numbers
Plenty of the figures in this industry come from companies with something to sell, on small or self-selected samples. We still use them, because often they're all that exists, but we say so out loud rather than letting them sit on screen looking like measurement.
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We say when something is a prediction
Mockups and forecasts get labelled as mockups and forecasts, including when they're convincing. A well-made image of a product that doesn't exist is still an image of a product that doesn't exist.
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Nobody sees the other's research first
One of us builds the episode, the other reacts to it cold. It means the questions on the show are the ones you'd actually ask, and it stops both of us agreeing our way through a story neither has interrogated.
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Where we're paid, we say so
Both of us run our own businesses and communities, linked openly from this site. If an episode ever features a sponsor or an affiliate arrangement, it will be stated in the episode and on its page here.
Who's accountable
The AI Bros Podcast is made by two named people, not a brand account. Both are linked from the about page with their own sites and profiles, and both are reachable. If something on the show is wrong, there's someone to tell.